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Lyft Is Ditching the Furry Pink Mustache

Discussion in 'Lyft Riders Forum' started by Dreamer, Jan 20, 2015.

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  1. Dreamer

    Dreamer
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    It’s hard not to think of Uber as a goliath. The smartphone taxi company is operating in 50 countries, and it’s raised nearly $3 billion in funding to date. It’s often doing things that people find unlikeable. And then there’s Lyft, which hasn’t yet expanded outside of the U.S., and has raised just $300 million, a comparatively modest sum. Lyft is the underdog. Lyft is David. Thing is, it’s hard to work a slingshot when you’re wearing a gigantic pink mustache.

    The oversized facial hair has been a defining part of Lyft’s brand from the start. Strapped to the front of drivers’ cars, the furry pink mustache quickly became a ubiquitous sight on San Francisco streets after the company’s founding in 2012. Lyft liked it because it was whimsical and irreverent. Most important, says Lyft President John Zimmer, it made people smile. Today, however, Zimmer admits the ‘stache isn’t for everyone. “It was this big giant fuzzy thing,” he says. “If you were going to an important business meeting, it might not be the best way to roll up.”

    That’s why Lyft built the “glowstache.” Think of it as mustache 2.0. It’s a small, plastic mustache, about the size of a banana, designed to float on Lyft drivers’ dashboards using magnets. At night, it emits a gentle pink glow. It’s meant to replace the familiar fuzzy ‘staches and grow up the company’s image; Lyft will start sending them out to drivers this month. The glowstache is a little less cute, a little more cool. Still friendly, still fun—just not overbearingly so.

    http://www.wired.com/2015/01/lyft-finally-ditching-furry-pink-mustache/
     
    jholmes23 likes this.
  2. DBuberGuy

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    anything is better than those damn big pink beards!!!!
     
  3. Dreamer

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  4. UL Driver SF

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    I use the placard and am actually designing a transparent appliqué that has both the Uber and Lyft logo.

    I can't figure out anything different for the airport permit except to same size them.
     
  5. ClevelandUberRider

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    I like the huge pink thingy. I love the fist bumps.

    They make Lyft stand out better from the bottom-fishing Uber.
     
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