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This Startup Plans to Sell Advertising in Uber and Lyft Cars Viewswagen will work one-on-one with dr

Discussion in 'Lyft Riders Forum' started by Dreamer, Apr 14, 2015.

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  1. Dreamer

    Dreamer
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    As ridesharing apps like Uber and Lyft gain national traction, many have speculated about how brands will tap into the transportation companies' advertising potential. Already, marketers like Starwood Hotels and Chobani have run experiential promos with the mobile players, but James Bellefeuille thinks he has found a more effective business model.

    Bellefeuille's startup, Viewswagen, is gearing up for a national launch on May 1, when it will begin reaching out to Lyft, Uber and Sidecar drivers to install tablets in their cars. (Sidecar isn't as popular as the other two, but Viewswagen wants as wide a reach as possible.) Similar to the screens built into taxis in cities like New York and Chicago, the tablets display a set of ads that viewers watch and tap with their fingers.

    "Advertising in Ubers and Lyfts are a natural extension [of out-of-home advertising] because this is something that has been happening in taxis across the country for decades," said Bellefeuille.

    Ridesharing drivers don't belong to a central organization like a union—they are independent contractors—so Viewswagen needs to work with individual drivers to put its advertising plans into place.

    To entice drivers to install the touchscreens, Viewswagen will pay drivers $3 an hour on top of what they make from Uber, Lyft or Sidecar. Bellefeuille believes this revenue boost is significant based on drivers' well-documented wage war.

    http://www.adweek.com/news/technology/startup-plans-sell-advertising-uber-and-lyft-cars-164044
     
  2. ClevelandUberRider

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    Hopefully there will be more income streams for TNC drivers.
     
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