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Uber Sets Up a Curbside Breathalyzer, Drives You Home If You're Over the Limit

Discussion in 'Uber Drivers Forum' started by Dreamer, Apr 8, 2015.

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  1. Dreamer

    Dreamer
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    Drunk-driving messaging is a naturally fruitful creative area for any taxi or car-service company, and Uber has produced a very cool campaign around the topic with this curbside breathalyzer in Toronto.

    A sidewalk kiosk—dreamed up by agency Rethink and built by design and fabrication studio Stacklab—functions as a typical breathalyzer. You blow through a disposable straw for six seconds, and it analyzes the alcohol content in your breath. If you're over the legal limit, it offers you a ride home.



    http://www.adweek.com/adfreak/uber-...er-drives-you-home-if-youre-over-limit-163948
     
  2. DBuberGuy

    DBuberGuy
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    all this means is that you're guranteed to drive home a drunk who will give you 1 star ratings and throw up in your car

    NO THANKS
     
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